One of the most overlooked functions of any website is performing analytics on your sites visitors. It is a critical step after the site is up and working to know if what you created is having the impact you was looking for. A website is not a set it and forget it proposition and yet that is the attitude that far too many businesses take.

A website can be a powerful tool for any business but if it is not performing then it should be assumed that it is hindering the business behind it. In today's society having a website is critical to the image of the business and if the website is sending the wrong message it can and will impact the image of the business it was built to represent.

With proper analytics the website owner will be able to peer into the internal workings of the site, see how it is performing and can yield information about their customers they never thought they would know. A hidden feature of a website is its analytics and something that very few businesses know the value of.

With analytic's you can track not only the performance of your website but you can get some extremely valuable information about your visitors that you can use to not only make the website more effective but also get a more personal understanding about the people that you call customers or clients.