Social Marketing

The importance of internet marketing cannot be overstated! You can spend as much money as you want developing a fantastic website but there is no magic code that brings visitors to your site. This is true in the physical world as well as the digital world. Make sure you budget for marketing or all your efforts building that perfect website will be all for nothing!


Future Tripping Your Website Explained

If you have not yet read my article "Money Plan" I encourage you to take more than a glance at it before reading this. Especially if you already have a website. If I did not build it, it is very likely that there are some things you either did not do that are critical to having an effective website that you should include for your websites future. The only variable is that you might want to consider the future of your website to be now instead of later.

The best time to start looking ahead to your website's future is RIGHT NOW!

So you may not have all the time in the world to read through the article I mentioned above, so let me hit on a few key points to get you up to speed. One of the things I talk about is setting up an analytic tool for your site. This is critical to future tripping your website. Without having a clear picture about your sites visitors you are grasping at stars to think that you will be able to effectively condition your website for the future.

From your analytic you will be able to discover potential issues with your site that you need to pay particular attention to. Such as pages that appear to be an exit point, something we call "bounce Rate". This could be an indication there is something wrong with the page, perhaps it was supposed to answer a question that it did not or it may have some formatting issue. No matter what the reason, analytics will shed some light on where the problems are so we can drill down and try and figure it out.

Here are a few common things to consider when looking to update your website.

  • Pages with high bounce rates
  • Pages that are not getting any hits at all or very low compared to others
  • Looking to see if your site design is out of date, or not aligned with your site visitors or demographics

Along with discovering issues on your site another factor to look at is the obvious fact that the internet is a living breathing thing in that it is constantly changing. If your site is not changing to meet the demands of the users on your site it will quickly become obsolete. It is critical to recognize these changes and accommodate your site visitors.

So the proverbial question is "How Often Should I Consider Updating My Site?" and the honest answer is that there is no sure fire way to know when you should update your site.