Creating Chemistry with your Audience
The biggest challenge with any website is making sure you reach the right audience in order to elicit the desired response from them. How we create the right content that resonates with them is a scientific process and should be considered an ongoing project that continues long after the website is live. Consumer behavior is at the core of every successful business and even if you did not know it, if you are a successful business owner you have a degree in consumer behavior.
Your website can be as effective as any real person if you follow the a few simple guidelines. Too often I get clients that underestimate the power their website offers. They rarely ever use it to its full potential and many websites simply are not used to their full advantage. It is critical to see your website as being the best sales person on your team. It should be revered as the ultimate treasure of your business. In order to do that however it must be setup to know your audience and to do that there are some things that need to be done. Here again analytic is indispensable and can give you all the tools you need to build an effective and valuable website.
Get to Know Your Audience
If you are just exploring the idea of building a website there may be limited information available on your customers or clients. In that case it is essential to have as much information as possible about them in order to help your web developer get up to speed with the information they need to build an effective website. Knowing their age, geography, income and education are some key factors that will be useful while building out the design and content. All of this information can be pulled from Google analytic, social media and other third party services.
Create Content That's Useful
Your sites visitors came to your site because they need information. This information could be details about a product or service that you offer. It could be they just want to know more about it, or they may be looking for the right company to purchase from. Use your website as a tool to answer the questions you get asked on a daily basis by your customers. Help them to get an understanding about your product or services and do it in a way that is personal so as to create a connection with them. If you do that you are one step above the competition and one step closer to having a lifelong customer.
Keep it Visual
Web surfers are visual types and you can take advantage of this with the use of effective graphics and visuals that will stimulate them.
Make it Relevant
If you ramble, your visitors will leave. As was pointed out in the Visitors Attention page, you only have a few minutes to get their attention. Wording is critical to keeping your site visitors engaged and on your site long enough to make it worth both of your while.
Have Some Fun
Don't be stuffy, humor goes a long way and if done right you can make your site fun and will go a long way to making that sale. You have to remember, you are not there talking to your site visitors like you are if they come into your store. So it can be challenging to make your site fun, but there are ways to do this you just have to be creative.
Market Your Marketing
You do have a marketing plan right? If not now is the time to put something together. If you do not have marketing on the brain all of this website building stuff is a waste of time!