Social Marketing

The importance of internet marketing cannot be overstated! You can spend as much money as you want developing a fantastic website but there is no magic code that brings visitors to your site. This is true in the physical world as well as the digital world. Make sure you budget for marketing or all your efforts building that perfect website will be all for nothing!


Effective Call To Action is Essential


The call to action or CTA is at the core of a successful website and every website should have a call to action.

There are a number of potential CTAs to attract qualified leads, including:

  • Download my free eBook now
  • Start a free trial
  • Make an appointment
  • Get a free consultation

There are established best practice but will depend on the type of user you expect to visit your website.

CTAs should be:

  • Visually striking with copy that compels you to click the offer
  • Brief: A couple of words is best, no more than five is ideal
  • Action-oriented: Begin with a verb like "Download" or "Register"
  • Located in an easy-to-find spot that follows organically from the flow of the webpage
  • In a contrasting color from the color scheme of the webpage, while still fitting in with the overall design
  • Large enough to see from a distance, but not so large as to detract attention from the main content on the page
  • Easy to understand and clear: Be sure to state exactly what the visitor will get if they click on the CTA and go to the landing page

There are 8 common types of CTAs and they are:

  • Lead Generation
  • Form Submission
  • Read More buttons
  • Product or Service Discovery
  • Social Sharing
  • Lead Nurturing
  • Closing the Sale
  • Event Promotion

What CTAs will work best for your website will depend on what goals you have and what you are expecting to get from your sites visitors.